The Underworld Collective

Instagram Posts

Overview

The creation of the Instagram posts were done by our designer Xin, who curated many images that symbolize and also work with the story narrative of our project. These posts were created with the idea of pushing a campaign for our characters and their journey, advertising our narrative.

Initial Concept & Inspiration
The inspiration for the Instagram posts comes from using the application and seeing the advertisement purposes it has. Many brands advertise their products and narratives via Instagram posts and advertisements.
Our approach to creating these posts was carefully choosing a design direction to better reflect our project’s emotional atmosphere. Each of these posts was designed by Xin in Adobe InDesign, bringing Thematic statements, sleek design, and user engagement to the narrative. Alongside visual design, immersing users within the emotional and narrative experience was a key touchpoint.
Initial Concept & Inspiration
The inspiration for the Instagram posts comes from using the application and seeing the advertisement purposes it has. Many brands advertise their products and narratives via Instagram posts and advertisements.
Our approach to creating these posts was carefully choosing a design direction to better reflect our project’s emotional atmosphere. Each of these posts was designed by Xin in Adobe InDesign, bringing Thematic statements, sleek design, and user engagement to the narrative. Alongside visual design, immersing users within the emotional and narrative experience was a key touchpoint.
Initial Concept & Inspiration
The inspiration for the Instagram posts comes from using the application and seeing the advertisement purposes it has. Many brands advertise their products and narratives via Instagram posts and advertisements.
Our approach to creating these posts was carefully choosing a design direction to better reflect our project’s emotional atmosphere. Each of these posts was designed by Xin in Adobe InDesign, bringing Thematic statements, sleek design, and user engagement to the narrative. Alongside visual design, immersing users within the emotional and narrative experience was a key touchpoint.
Initial Concept & Inspiration
The inspiration for the Instagram posts comes from using the application and seeing the advertisement purposes it has. Many brands advertise their products and narratives via Instagram posts and advertisements.
Our approach to creating these posts was carefully choosing a design direction to better reflect our project’s emotional atmosphere. Each of these posts was designed by Xin in Adobe InDesign, bringing Thematic statements, sleek design, and user engagement to the narrative. Alongside visual design, immersing users within the emotional and narrative experience was a key touchpoint.

Assets Development

The assets were developed on Photoshop and then pushed onto Instagram. The actors in the post were heavily photoshopped to give our Instagram posts and account that look and feel of a live action play.

Final Design